Live-send status
3 sends
Two initial buyer sends completed on May 7, plus the May 13 urgency follow-up to non-buyers.
May 13 recipients
204
Follow-up list excluded 6 confirmed $47 Book Club buyers before sending.
Confirmed purchases
6
Stripe shows 6 completed sessions on the discounted $47 Book Club payment link from 2026-05-07 through 2026-05-11.
Current sequence purpose
Tell presale buyers their signed copy is on the way, deliver the epub link, then invite them into the Modern Dating Sucks Book Club at the discounted book-buyer price.
Email subject
Your copy of Modern Dating Sucks is on the wayDon’t WAIT to Join the Book Club
Primary CTA
Source artifacts
Status Dashboard Campaign scriptsScripts live in canonical Matchmaker Score repo under scripts/campaigns/book-club.
May 13 follow-up send
Final controlled send to presale buyers who had not already purchased the discounted Book Club offer.
| Field | Value |
|---|---|
| Campaign | mds-book-club-followup-2026-05-13 |
| Send run | followup-2026-05-13-final |
| Subject | Don’t WAIT to Join the Book Club |
| Recipients snapshot | 204 |
| Eligible after suppression check | 204 |
| Suppressed skipped | 0 |
| Sent this run / total recorded | 204 / 204 |
| Failures | 0 |
| Completed | 2026-05-13T15:35:23.473Z |
| Recipient file | recipients-followup-2026-05-13-excluding-book-club-buyers.json |
Readiness checklist
| Item | Status |
|---|---|
| Book Club Stripe checkout link | Verified live |
| Buyer sync from Stripe to Supabase | Refreshed |
| Eligible unique recipients | 208 staged |
| Test email to David | Sent |
| Night live send | 210 sent / 0 failures |
| Morning intentional double-send | 210 sent / 0 failures |
| $47 Book Club purchases | 6 confirmed in Stripe |
| May 13 non-buyer follow-up | 204 sent / 0 failures |
| ThriveCart buyer reconciliation | Incomplete |
Known gaps / risks
- Book pre-sale buyer truth is not final: Stripe/Supabase reached 211 unique buyers before the send, but ThriveCart buyer export is still missing.
- Suppression stayed strict: Resend later reported bounces/suppressions after send; future sends should recheck suppression before mailing.
- $47 sales are in Stripe, not Supabase: discounted Book Club payment link shows 6 purchases, and those buyers were excluded from the May 13 follow-up; those purchase rows still need to be represented in the Supabase
purchasestable. - CTA performance hypothesis: likely underperformed because urgency was soft and the second email was intentional redundancy rather than a new urgency-driven angle.
Recommended next step
Next step: sync/record the 6 discounted Book Club buyers into the CRM/data spine, then monitor the May 13 urgency follow-up for clicks, purchases, bounces, and suppression changes.