Nurture Email Sequence

Matchmaker Mindset Score — 4 emails over 7 days

Sequence Overview
Trigger: Lead completes the Matchmaker Mindset Score and enters email
Suppression: Removed immediately if they purchase the full breakdown ($9)
Send time: Daily at 9:00 AM Central
Style: Simple text, Jackie's voice, personal and direct
Sent via: Resend (results@jackiedorman.com)
# Timing Subject Line Goal
1 Day 1 The pillar that's quietly running your love life Personalize → weakest pillar hook → upsell full breakdown
2 Day 3 The script you didn't choose Educate on dating scripts → connect to book → upsell
3 Day 5 What I'd tell you if we were sitting across from each other Jackie's matchmaker authority → emotional hook → upsell
4 Day 7 The gap between knowing and doing Accountability push → upsell + LYS sales page
Personalization fields:
{{first_name}} {{stage_label}} {{weakest_pillar}} {{result_url}}

GHL Tags applied:
matchmaker-score stage:* weakest:* strongest:* script:*
Email 1 of 4
Day 1 — After Email Gate
The pillar that's quietly running your love life
From: Jackie Dorman <results@jackiedorman.com> · Personalized to weakest pillar

Hey David,

Yesterday you took the Matchmaker Mindset Score — and the fact that you did tells me something. You're not someone who just lets life happen. You're paying attention. That matters more than most people realize.

But here's what I want you to sit with today:

Your lowest-scoring pillar was Digital Boundaries.

That's not a flaw. It's a blind spot. And blind spots are only dangerous when you don't know they're there.

I've worked with thousands of singles — as a matchmaker, a coach, and someone who spent years figuring this out myself. And what I can tell you is this: the pillar you scored lowest in is almost always the one running the show. It's the pattern you keep repeating, the thing that keeps showing up in different relationships with different people.

Your full breakdown goes deeper into exactly how that pillar is shaping your choices — and what to do about it.

Unlock Your Full Breakdown →

One honest look can change everything.

-Jackie Dorman

Founder, Last Year Single™

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Email 2 of 4
Day 3 — Content Play
The script you didn't choose
From: Jackie Dorman <results@jackiedorman.com> · Teaches dating scripts concept

David,

When I wrote Modern Dating Sucks, the chapter that hit people hardest wasn't about apps or red flags. It was about dating scripts — the invisible rules you absorbed from culture, family, and past relationships that are still making decisions for you.

Things like:

  • "If it's meant to be, it'll just happen" (the Passive Faith script)
  • "I don't need anyone" (the Independence script)
  • "I have to be easy-going or they'll leave" (the Chill Girl script)

Here's why this matters for your score:

Every pillar in the Matchmaker Mindset Score is connected to the scripts running underneath. Your weakest pillar isn't weak because you're broken — it's weak because there's a script holding it in place.

Your full breakdown identifies your dominant dating script and shows you exactly how it connects to your pillar scores. Most people tell me it's the most uncomfortable — and most useful — part of the whole assessment.

See Your Dating Scripts + Full Pillar Breakdown →

Seeing the script is the first step to rewriting it.

-Jackie Dorman

Founder, Last Year Single™

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Email 3 of 4
Day 5 — Authority + Emotional Hook
What I'd tell you if we were sitting across from each other
From: Jackie Dorman <results@jackiedorman.com> · Jackie's matchmaker perspective

David,

If you were sitting in my office right now — not as a client, just as a conversation — here's what I'd say:

You already know something isn't working.

That's why you took the assessment. Not because you're broken, not because you're desperate — because you're honest enough to look. Most people aren't.

As a matchmaker, I've sat across from thousands of people. And the ones who find lasting love aren't the prettiest, the richest, or the luckiest. They're the ones who were willing to see themselves clearly — and then do something about it.

That's what the Matchmaker Mindset actually is. It's not a trick. It's not a strategy to "get" someone. It's the shift from dating on autopilot to choosing with intention.

Your score showed you where you are. The full breakdown shows you what's underneath — and more importantly, what to focus on next.

Unlock Your Full Matchmaker Mindset Breakdown — $9 →

I built this assessment because I believe everyone deserves to see themselves the way a great matchmaker would — clearly, honestly, and with real direction.

That's what's waiting for you.

-Jackie Dorman

Founder, Last Year Single™

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Email 4 of 4
Day 7 — Accountability Push + LYS CTA
The gap between knowing and doing
From: Jackie Dorman <results@jackiedorman.com> · Final email — dual CTA (breakdown + LYS)

David,

A few days ago, you scored as The Intentional Dater on the Matchmaker Mindset Score.

You saw your strongest pillar. You saw your weakest. You probably already had a gut feeling about both before the results even loaded.

So here's the real question: what are you going to do with it?

I ask because I've been in that exact spot. Awareness without action is just a more informed version of stuck. I've watched people — smart, self-aware, good-hearted people — sit in "I know what I need to work on" for years without actually changing anything.

That's the gap. Not information. Not insight. Action.

Last Year Single exists to close that gap. It's where people who've done the honest self-examination — people like you — come to actually build the skills, get the coaching, and find a community of people who are doing the same work.

Not swiping. Not settling. Not waiting for lightning bolts. Choosing.

If you haven't unlocked your full breakdown yet, it's still there:
Get Your Full Breakdown →

And if you're ready to go further — to turn what you've learned about yourself into a real, lasting shift in how you date — I'd love to have you in LYS.

Learn More About Last Year Single →

Either way, I'm glad you took the assessment. Honest self-reflection is rare. Don't waste it.

-Jackie Dorman

Founder, Last Year Single™

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