Last Year Single Challenge — 6 emails over 6 days
| # | Day | Subject Line | Angle |
|---|---|---|---|
| 1 | Day 1 | I'm glad you were there | Welcome + $100 off anchor for live attendees |
| 2 | Day 2 | You already know something isn't working | Belief shift — awareness vs. stuck |
| 3 | Day 3 | The 5 things that actually matter | The matchmaker's framework |
| 4 | Day 4 | What I'd say if we were sitting across from each other | Personal invitation — you're not broken, just missing tools |
| 5 | Thursday AM | Before tonight, I need you to see this | Urgency — value + objection handling before deadline |
| 6 | Thursday PM | Last call — your $100 off ends tonight | Final close — deadline/decision email |
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Hey {{first_name}}, I'm so glad you were there Thursday. When you make time for a conversation like that, it tells me you're serious about doing this season differently — with more clarity, more peace, and a real plan. Here's what I want you to know: because you showed up live, I'm offering you $100 off Last Year Single. The program is $297 — you get in for $197. That's just for the people who were in the room. This isn't a promo we'll run again. It's tied to attending live, and it closes when the cart closes. See you inside. -Jackie Dorman Founder, Last Year Single™ |
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Hey {{first_name}}, I want to go back to something I said Thursday night — because I think it's the most important thing we covered, and it deserves a little more room. You didn't come to Thursday's webinar because things were going great. You came because somewhere underneath all the swiping, the almost-relationships, the situationships that went nowhere — you already knew. That something had to change. That's not weakness. That's honesty. And most people never get there. Here's what I also know: Awareness without a map is just a more uncomfortable version of stuck. You've probably been in that exact spot before. You see the pattern. You name it. You even feel motivated for a few days. And then nothing shifts. That's not a character flaw. It's a design gap. You never had the framework — the matchmaker's framework — that shows you exactly what to do next and in what order. That's what Last Year Single is. Not inspiration. Not dating advice. A real, step-by-step shift from doing the same thing and expecting different results, to actually having a map. See what the program actually looks like inside → One honest look can change everything. -Jackie Dorman Founder, Last Year Single™ |
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Hey {{first_name}}, I introduced this framework Thursday, and I want to put it in front of you again because it matters. Here's the heart of it: When most people look for a partner, they optimize for the wrong things. Chemistry. Convenience. Whether they can see a future together in vague, dreamy terms. None of those are bad. But none of them are enough either. The matchmaker's framework — the one I've used with thousands of clients — looks at five things and only five: 1. Character — Who they are when no one's watching. 2. Capacity — Can they actually show up right now, not someday. 3. Compatibility — Do your actual lives fit together. 4. Conviction — Are your deepest values aligned. 5. Community — Do they have people worth knowing. Everything else is noise. I've put together a whole training inside Last Year Single that walks through all five in detail — with real examples, real questions to ask, and real ways to evaluate what you find. Get the full framework inside LYS → No more guessing. Just a real map. -Jackie Dorman Founder, Last Year Single™ |
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Hey {{first_name}}, If you were in my office right now — not as a coaching client, just as a conversation — here's what I'd tell you: You're not broken. You're just behind a few tools. You've probably been doing this the hard way. Trying to figure out dating through trial and error, through relationships that didn't work, through advice from people who didn't actually know either. That's not a criticism. That's just... how most of us learn. We weren't taught this anywhere. Not in school. Not in church. Not from our parents, unless we got lucky. But here's the thing: you don't have to keep figuring it out alone. Last Year Single is where you stop learning the hard way and start having a guide — me, the community, the framework, the live coaching sessions. All of it designed to get you from where you are to where you actually want to be. Not next year. Not someday. Before you're single for another year. -Jackie Dorman Founder, Last Year Single™ |
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Hey {{first_name}}, I want to be clear this morning because tonight really is the deadline. Your live-attendee $100 off offer for Last Year Single ends at 11:59 p.m. Pacific time tonight. After that, the $197 entry price goes away and Last Year Single returns to $297. I'm not saying that to pressure you. I'm saying it because a deadline only helps you make a decision if it's actually real. So before the day gets away from you, I want you to look at what changes when you stop trying to figure this out by yourself. Inside Last Year Single, you're not just buying more information. You're getting:
If the hesitation is, "What if I join and nothing changes?" — I understand that. But here's the honest answer: staying where you are also has a cost. Another few months of guessing. Another almost-relationship. Another round of trying to make unclear things feel clear. You don't need more guessing. You need a map and a guide. Join this morning and claim your $100 off → The offer is open today, but it closes tonight at 11:59 p.m. Pacific time. Don't let a real deadline turn into another "I'll think about it later." Later has kept too many women stuck for too long. -Jackie Dorman Founder, Last Year Single™ |
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Hey {{first_name}}, This is the final reminder. Your $100 off live-attendee offer for Last Year Single ends tonight at 11:59 p.m. Pacific time. After that, the $197 price is gone and the program returns to $297. I don't want to manufacture urgency where it isn't real. But this part is real: the webinar attendee offer was created for the people who showed up live, and it closes tonight. So this is the decision point. If you know something needs to change in how you're dating, don't make yourself restart the same cycle tomorrow. Last Year Single is where you stop trying to decode everything alone and start using a real framework — with coaching, community, and direction. If you're in, come in tonight. Join Last Year Single before the offer closes → I'm not going to email you again about this offer. If it isn't the right time, I respect that. But if you were waiting for one last nudge — this is it. -Jackie Dorman Founder, Last Year Single™ |